Do We Really Need AMD PureAudio?

At its press meet called to unveil its next-generation graphics lineup, which lasted for about 3 hours and 45 minutes, a full one hour was spent detailing TrueAudio, an audio DSP that AMD co-developed with GenAudio, makers of AstoundSound technology; both of which are brand names we'd heard for the first time, and that's coming from someone who's been an audiophile and follower of PC audio technology for 15 years now. Here are a few reasons why the concept of TrueAudio, or at least the way AMD and its newfound GenAudio pals explained it, is unconvincing to the extant of flagging "snake oil." While we did not attend GPU'14, experiencing TrueAudio is irrelevant to our analysis. It focuses on what "yet another" positional audio DSP has to do with GPU, and how AMD is getting ahead of itself with non-graphics features in exactly the same way it criticized NVIDIA of doing, not too long ago.

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