To make the most out of the holiday shopping season, and to better compete with AMD, NVIDIA is preparing new pricing for key GeForce GTX 900 series SKUs. The new pricing sees the popular GeForce GTX 970 priced at US $299, although some deals could see the card start for well under that. This SKU is ideal for 1080p-thru-1440p gaming. The GTX 980, on the other hand, could be priced around $449. This SKU is firmly capable of 1440p gaming. Lastly, the GeForce GTX 960, could be priced around $179, to deal with competing offerings from AMD, such as the R9 380 better.
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