As the Spring PC upgrade season heats up, AMD decided to woo mainstream gamers away from NVIDIA's GeForce GTX 960, by working with retailers in the EU to introduce price-cuts on its Radeon R9 285 graphics card. The card can now be had for under 180€ (incl taxes). The GTX 960, in comparison, starts at 192€ (incl taxes). The R9 285 offers higher performance than the GTX 960. It is, however, let down by higher power consumption and noise figures. Based on the 28 nm "Tonga" silicon, the R9 285 offers 1,792 stream processors based on AMD's Graphics CoreNext 1.2 architecture, 112 TMUs, 32 ROPs, and a 256-bit wide memory interface, holding 2 GB of memory.
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